Kymco 2011 1st Qtr Update
Kymco surges ahead as a leader of the Australian motorcycle market, celebrating the biggest ever retail month in March.
- Number one scooter brand for Quarter 1 2011 and the month of March
- Australia’s fastest growing ATV brand with 118% growth and 5.1% national market share for Q1 2011
- Total sales growth of 58% in Q1 2011 over the same period last year
- The seventh largest motorcycle brand in the country with 4.0% of the total market in Q1
Kymco celebrated its biggest retail month ever in March, with the rapidly growing Taiwanese brand taking the market by storm with its range of motorcycles, scooters and ATVs to bolster an outstanding Q1 performance. In only its third year in the Australian motorcycle market, Kymco is already beginning to replicate the same levels of success enjoyed by the global powerhouse around the world.
During Q1, Kymco increased total sales volume by a staggering 57.6 percent over the same period in 2010, according to results recently released by the Federal Chamber of Automotive Industries (FCAI).
Making this growth even more impressive is the fact that 2010 itself was a record-breaking year for Kymco. This result saw Kymco annex 4.0 percent of the total motorcycle market during Q1, this Q1 result saw Kymco rise to become the seventh largest motorcycle brand in Australia, only five units short of the number six position.
Posting its best ever scooter result during March, Kymco leapt to a clear lead as the number one scooter brand in the country with a market share just shy of 20 percent. This result reflects growth of 77 percent over Q1 2010 in a market that is only up 6.4 percent. With several new models still to be released over coming months and a range that is the envy of the industry, the Kymco scooter business is showing no signs of slowing down.
“We kicked off this year aiming to become the number one scooter brand in Australia and we are ecstatic at our results so far,” said Kymco Australia & New Zealand Chief Executive Officer, Stuart McLean.
“You only need to take one look at our range, and one look at the pedigree of the Kymco brand, to understand how we’ve achieved this growth and why there is plenty more growing to come.”
“We provide a scooter range that is stylish, reliable, offers value for money and is backed up by an outstanding dealer network – these factors will continue to underpin our success.”
Not to be outdone, Kymco ATVs also faired well, with its biggest retail month ever in March securing the Taiwanese manufacturer 5.1% of the national ATV market for Q1 and 118% growth over the same period in 2010. After just one-and-a-half years in the Australia n ATV market, Kymco ATVs have already established an enviable reputation for their reliability, toughness and after sales support, qualities that will no doubt facilitate even greater growth over the course of 2011.
“Kymco apply a philosophy of ‘simplicity of design- with the correct features’ with their ATV range and this is why many Australian farmers are turning to Kymco to get the job done,” said Mr McLean.
“Not to mention that Kymco’s Research & Development team have spent an abundance of time in Australia to ensure they are manufacturing ATVs that are tailored to suit our very unique conditions Down Under.”
Capping off these outstanding Q1 results, Kymco’s range of < 250cc motorcycles also demonstrated solid growth over the early stages of 2011, establishing the brand as a leader of the learner and lower
capacity motorcycle market.
“At Kymco, we work under the principles of integrity, quality, passion and customer service t o drive our business further to meet the needs of local Australians,” said Mr McLean.
“Our brand is becoming more and more recognisable to Australians, who are no w understanding the global power of Kymco, who are the fourth largest motorcycle manufacturer in the world with an annual production capacity of over 700,000 units.”
“These results are a reflection of the quality of this brand, the quality of the products and the quality of our people. Watch this space for more growth from Kymco over coming months.”
For further information about the Kymco range, please visit www.kymco.com.au