Its all steady as she goes for Kymco in 2010


While the Australian motorcycle market took a first quarter tumble of 12.2 percent against the same period last year, Kymco has bucked the trend to increase total sales volume by a staggering 82.8 percent in quarter one 2010 versus quarter one 2009, according to results recently released by the Federal Chamber of Automotive Industries (FCAI).

FCAI results show that Kymco has been one of the few scooter manufacturers to post growth over the same period last year with 8.3 percent sales growth in a market that has contracted by 11.7 percent.

However, while the strong scooter result is further evidence of the success of the barnstorming Kymco brand, much of the growth has come from the incredibly successful launch of the company’s ATV and motorcycle range last year.

Results released by industry data specialists ERG International shows Kymco achieved a national ATV market share of 3.1 percent in March – only its ninth month in the Australian ATV market – to compliment its 3.1 percent market share result for the entire first quarter. This result is predicated by an outstanding result in Queensland – Australia’s biggest ATV market – where

Kymco is already becoming a dominant player with a market share of 5.5% in March and 4.5% for quarter one.

“Kymco produced an outstanding quarter one performance in volatile market conditions to post an increase in sales of 82.8 percent on the same time last year,” said Kymco Australia & New Zealand Chief Executive Officer, Stuart McLean.

“Our product range is new and fresh, and we continue to live the Kymco creed of offering premium products at outstanding value…and more and more customers are realising this.

“This is a pleasing result, but our expectations are that a strong growth trend will continue for many years to come.”

Most competitors of Kymco have failed to fair as well during quarter one, with many of the major brands losing significant ground on the same time last year.

Capping off an outstanding result for Kymco , the Vibe 50cc scooter was the named the fourth highest selling scooter of quarter one, while the new CK 125 motorcycle entered the Top 10 sellers list for below 250cc motorcycles for the first time.

Kymco is currently in the process of introducing an impressive new range of scooters, which are expected to penetrate the market even further and guarantee Kymco further success over the course of 2010.

For more information on Kymco, please call (03) 9580 0788 or visit www.kymco.com.au Back